MODULE 4

The Actual Job search

Introduction:

Where to look for jobs

In this Module, we will talk about where to look for jobs in the existing job market. Previously it was word of mouth and newspapers. However, dynamics have changed and with the advent of technology, we are seeing more high-tech ways and methods to apply for jobs. Below we will show you the different platforms on which you can apply or drop your Resume.

Job sites

Start uploading your Resume to job websites. This is probably the most straightforward thing to do. But don’t stop there, keep searching these sites for jobs on a daily basis. Once you find them jot them down, make your daily plan and attack these the next day. It’s important to check each company, have a thorough project plan in place for each and every job so that your job application will go the distance.

For each case you can, for example, check your contacts if you know someone working in the organisation. If not, go online, check LinkedIn, you will surely find someone that will be able to help. Build your contacts, connect with them and ask if they can assist in forwarding your resume to the right people. This strategy bumps up your chances by a good 40%.

Setup job alerts

This is another vital step. Set up alerts for the type of job you are interested in on all Job sites and Job boards. By doing this you will get alerts by email when positions you are interested in open. This speed up the process of having to do the searches yourself.


Some of the top online job portals for Australia are mentioned below:


We will provide some additional resources at the end of this module for job websites.​

Reaching out to companies directly

1. Upload your Resume to the Company Website

 

This is how most applicants would apply. However, you want to up your game and try to use the other two methods mentioned below. This will make you stand out from the crowd. Nonetheless, uploading your Resume to the Company website is an effective method and should not be overlooked. The way to do this is very straightforward. You will need to follow the website to the Careers page of the Company. Sometimes there will be open positions and sometimes this may not be the case. However, every website gives you the option to upload your Resume. Follow the flow of the site, they usually will direct you to the right place where you can submit your Resume. Every company website has a different layout so you will need to follow the direction of the website itself. But as a rule of thumb, most career pages can be found at the bottom of the main page.

2. Send the Resume directly to HR

This can be a very effective way if done right. It is always good to identify who the HR Manager of the company is. Now depending on the size of the organisation there could be a Recruitment Manager taking care of all recruitment. This usually happens in larger organisations. However, in smaller organisations, the HR Manager usually manages all aspects of HR including recruitment. So you would need to send your Resume to one of them. Identifying the right person is easy and usually can be done through Linkedin (see Module 3). However, a Google search like “HR Manager Shell Australia” for example will surprisingly give you equally good results. Just keep in mind to use a “Speculative Letter” (More about this in Module 6) instead of a “Cover Letter” when submitting your Resume for a company that has no vacancy at that point in time.

3. Send the Resume directly to the Department Head / Line Manager

 

Once again you can follow the same method for the Department Head / Line Manager. Identify the right person through Linkedin or Google and target them directly. Use a Speculative Letter but also strongly describe what you can do for them that will bring value to the organisation. Always remember that companies make a place for good workers if they believe that they can make a difference. We have seen that this is the most effective way of getting a job than most conventional ways.

Word of Mouth / Networking

This is a very conventional way of finding a job. However, it is still very effective provided it is done in a
proper manner. Put out the word that you are on the lookout for a job. Tell friends and family to spread
the word. However, don’t forget to mention it to people who you have interacted with. For example, touch base with clients especially if you come from a B2B background. If you are good at what you do, these
companies are usually the first ones who would be inclined to hire you. In addition to this, you need to join
business forums related to your field. Usually, these can be a great place to Network and can also lead to job offers if you mingle with the right people.

Newspapers, Classified Ads and Journals

This is probably the oldest means of advertising jobs. Some places still use this method. It also depends on
your field / specialisation.

 

Sometimes certain companies believe that they have a
better chance of reaching a certain pool of candidates by advertising in newspapers for certain classes of jobs, such as blue collar trades.

Social Networks

As mentioned in the previous module, Social Media Platforms can be a great place to build a Personal Brand. In addition to this, it is a great place to find jobs.
The best social network to find jobs on is, of course, LinkedIn. However, this is not the only platform to look
for jobs. If you are not reaching out on other social media platforms then you are missing out on a huge number of opportunities. Let’s look at some in greater detail.

Facebook

The best way to use Facebook is by following recruiters in your area on their company page. You could check this out by doing a Facebook search at the top of your browser. In addition to this, there are many Facebook pages of Job Portals and recruiters. Try to join groups which target specific jobs as well as specific areas. After LinkedIn, Facebook is the second best platform for finding jobs.

LinkedIn

We have already touched on this in great detail in our last module. However, we would like to reiterate that over the last 4 years most Organisations have been posting jobs to LinkedIn. It is the fastest growing social network in relation to jobs and networking. Most employers use LinkedIn because it gives them a direct connection to some of the best resources in the world. In such a scenario they bypass recruiters and gain direct access to candidates. As a rule of thumb, you should follow as many Australian Recruiters as possible mainly because they put up vacancies in their posts. Also join group’s specific to your area of expertise on LinkedIn. Jobs are usually posted on such groups, where competition is limited, giving you a great chance in securing a position.

Google+

Google’s social media site is pretty active too. Once again follow Recruiters, Company’s, senior employees and HR personnel. Also join job groups. You will find generic ones, those related to your field and also the geographic area. Below are some sites that will direct you to multiple Job websites.

Pitfalls to having the wrong content on your resume

A survey was conducted by Microsoft Corporation a few years back, where it was found that the average human attention span was just 8 seconds. A similar survey was conducted in 2000 where the findings showed that the average human attention span was 12 seconds. 14 years later our attention spans have decreased by a good 4 seconds.

How can this be achieved?
This can only be done by removing the obsolete and keeping the essentials on your resume.

The irony is that a Goldfish has an attention span of 9 seconds i.e. 1 second more than us. So in a day and age where attention spans are so low, we need to ensure that you have the right information on your CV. You have between 6 and 8 seconds to wow the recruiter or you have lost out.

Irrelevant content

1

Objectives: Employers do not care about Objectives. They are old school and not required anymore. No one wants to know what you can learn from the company as most objectives revolve around what the employee will gain from getting hired. Employers want to know what you can do for them. What dynamics do you bring to the company? So instead of using Objectives, it is best to use an Executive / Qualifications Summary.

2

Personal Data: This is also unnecessary information that many people put into their Resume. No one wants to know if you are married and if you have kids. Not at least on your Resume. In addition to this hiring with such information in mind can lead to certain biases. Only once you are selected then such information will be required by the Human Resource department. Other than that adding such information on the Resume just utilises unnecessary space.

3

References: Do not add references unless asked. Most companies will never reach out to your references unless you have been shortlisted and that will only happen after the interview has taken place. Most well-established companies will make you fill a form before your interview in which they will ask for references. They will use that data to contact your references and not the references mentioned in your Resume. By adding references into your Resume all you have done is wasted unnecessary space that could have been used for more essential information.

4

Picture: Never use a picture on a resume unless requested to. Instead of the picture helping you get the job it can actually hinder your chances. This can be an unconscious move from the recruiter, who may pass judgment without him/her even realising it.

Relevant content

1

Qualification Summary: This is a summary of the qualifications and skills you can bring to the company. You can add one or two major achievements in this area as well. Achievements are what Companies are after. If you have done something that can wow the hiring manager, then it needs to be right up front. This is your major selling point. They want to know what you can bring to the table that others can’t. If you can sell them in the qualification summary, then you can end up being the strongest candidate that will go through to the interview.

2

Achievement for all jobs held: Most candidates don’t realise the importance of adding achievements to their Resume. This grabs the attention of the recruiter especially if the achievements you are talking about is what they are trying to achieve in their company. You see you have the experience that they are looking for so why wouldn’t they hire you? You have the exposure and they know if you could accomplish the task at your previous employer then why couldn’t you deliver the same for them. This is a major game changer if used properly (more of this will be discussed in Module 5).

3

Area of Expertise / Core Competencies: The reason you should be posting your Expertise and core competencies is so it gets picked up by the Applicant Tracking Software. This is a sure shot to add the right keywords where they count in your Resume. (We will talk more about this in Module 5)

4

Fonts: Many potential candidates make the biggest mistake of using unrecognisable fonts. This becomes a major problem if the Recruiter/Hiring Manager does not have these fonts installed on their system. Their systems then pick the nearest font which could be a font that is incomprehensible. In order for this not to happen, make sure you use standard fonts like Times New Roman, Arial, Courier New etc.

5

Size of Resume: You need to capture the attention of the Recruiter as they end up getting hundreds of Resumes and with shorter attention spans, your Resume needs to be crisp, precise, relevant and keyword rich. The actual size of your Resume is relevant to your industry & profession level and should reflect the competencies and requirements of the position you are applying for.

Why is Resume content requirements changing?

We think that because of the number of Resumes coming into Recruiters, in turn, they have become more aggressive at discarding Resumes. They do this for multiple reasons. Some of which have been discussed above. For this reason, it’s important to understand what they are looking for. Sending irrelevant information only annoys Recruiters and decision makers and increases the chances of your Resume being discarded.


Review your Resume before sending to see if it marries up to the position and reflects the companies’ requirements. If not, explain how your experience and skill sets would be transferable to the position and organisation. If you make them guess, more times than not your resume will be discarded.